MEDIA
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Strategic control starts from a detailed strategic plan, according with it performances, analysis, correction and adaptation of objectives and strategies to reach them.
Skill and multilevel competences able to understand each part of the production have to get full control of every step and intervene on time.
Thanks to a IT suitable design, the dashboard has the function to measure on time the performances and immediately correct the deviations by accurate reporting
Communication therefore must start from an effective communication plan, set up by talking to all company departments and continuously improved by monitoring the market, the brand perception, the effectiveness and all kind of impact
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The usual priority of the communication is to enhance the reputation of the brand. Due the continuous changes of the market, over 54% of firms have planned a renew of its own brand last 2 years. The extensive use of the Artificial Intelligence will reduce the time to refurbish the market’s perception of the brand.
Therefore, it is a function in profound evolution, which is taking on an increasingly strategic role in organizations. The tasks of ESG (Environmental, Social and Governance) and its role in the brand’s rating is a new crucial point.
The challenge for communication professionals will be to balance technological innovation with the authenticity of communication, while maintaining the flexibility needed to adapt to a rapidly changing context.
The efficiency of it is matter of knowledge and sensibility, altought it needs of an increasing budget to use the multi-channels means (each of them with their own languages and target) and to study the audiences to reach for the purpose of a more detailed profiling.
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In addition to the individual communication skills, the corporate’s needs of:
- Knowledge of the market and production factors through dialogue with the sales and design department
- Knowledge of the operating context (budget limits, brand history, objectives)
- General culture and ability to use a multifaceted language
- Leadership and ability to overcome internal and external resistance to change